In col­lab­o­ra­tion with the National Parks Ser­vice, GuideOne’s Park Mobile show­cases America’s nat­ural beauty and his­tor­i­cal con­texts with all the sim­plic­ity and util­ity of a per­sonal guide­book. Incor­po­rat­ing self-guided tours, dynamic maps, rich sto­ries, plan­ning tools and more, the app scales effort­lessly to meet the needs of the small­est and largest parks alike.

I played a sig­nif­i­cant role in the design and devel­op­ment of the app. My respon­si­bil­i­ties included writ­ing spec­i­fi­ca­tions, per­sonas and wire­frames, build­ing and refac­tor­ing ani­mated pro­to­types, design­ing and improv­ing inter­faces, writ­ing and coor­di­nat­ing strat­egy for con­tent, cre­at­ing and pub­lish­ing doc­u­men­ta­tion, orga­niz­ing media and text assets and per­form­ing qual­ity assur­ance test­ing and usabil­ity field­work. I worked with our team to craft a thought­ful expe­ri­ence and gen­er­ate improve­ments against inter­sect­ing lim­i­ta­tions of cost, effort and acces­si­bil­ity.

Ratio­nale

The National Parks Ser­vice stew­ards America’s wildest places for hun­dreds of mil­lions of vis­i­tors annu­ally. In order to better serve those vis­i­tors, the Parks Ser­vice approached GuideOne to craft a mobile expe­ri­ence that would pro­vide his­tor­i­cal con­text, bol­ster safety ini­tia­tives, improve trip plan­ning and advance Parks advo­cacy efforts.

Process

Ani­ma­tion

I used Facebook’s Origami to craft ani­mated pro­to­types. Through a process of usabil­ity test­ing, some of these ani­ma­tions were imple­mented for­ward into the final prod­uct.

Out­comes

Golden Gate
Yel­low­stone